Sony inside
Jan19

Sony inside

Sony Super Metal Master Ceramic-composite cassette shell and Magnesium case. Hi Bias Metal formulation tape. Rare...

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Zeiss Loxia 85mm f/2.4 – loving to manual focus again
Dec22

Zeiss Loxia 85mm f/2.4 – loving to manual focus again

As soon as I got my hands on the Loxia 85mm I was impressed of the smoothness of the focus ring and by the entire construction of the lens. Until I’ve tried first to change the lens from the camera body ­čÖé Zeiss Loxia 85mm f/2.4 – loving to manual focus again First thing first, when you get your hands on the lens, you’re not expecting to get so much weight in such a small body. It weights almost 600 grams, which means...

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More brilliance. More beauty – Sony Bravia 4k HDR behind the scenes
Sep29

More brilliance. More beauty – Sony Bravia 4k HDR behind the scenes

Sony Bravia 4K HDR TV Commercial – behind the scenes Not many months ago, I’ve been appointed by Sony HQ and asked if I want to be the photographer on set for a new TV Commercial (short TVC) for the new 4k Bravia HDR TV. Imagine my answer: Hell ya! Especially hearing about the location of the shoot Out of┬áaprox 60 locations worldwide, they’ve shortened the list to 5 locations in Europe, and the lucky winner was this...

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Sony Bravia 4k HDR behind the scenes – Day two on set
Sep29

Sony Bravia 4k HDR behind the scenes – Day two on set

Sony Bravia 4K HDR TV Commercial – behind the scenes Day two on set Contents: Day one on set┬á Day two on set┬á(you are here) Day three on set Day four on set The second morning of the shoot started of course with the safety instructions. Also, a legal┬árepresentative of the city was there to make sure rules are abided since the most interesting part of the shoot was going to happen in this second day. Read on! The most difficult...

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Sony Bravia 4k HDR behind the scenes – Day three on set
Sep29

Sony Bravia 4k HDR behind the scenes – Day three on set

Sony Bravia 4K HDR TV Commercial – behind the scenes Day three on set Contents: Day one on set┬á Day two on set Day three on set┬á(you are here) Day four on set 3rd day was nothing short of interesting stuff and colours. It was the day when most of the interior balloon exploding and bursting into colourful glitter happened. But they still had to shoot a last scene of balloons traveling throughout rooms as part of the invasion. The...

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Sony Bravia 4k HDR behind the scenes – Day four on set
Sep29

Sony Bravia 4k HDR behind the scenes – Day four on set

Sony Bravia 4K HDR TV Commercial – behind the scenes Day four on set Contents: Day one on set┬á Day two on set Day three on set┬á Day four on set┬á(you are here) Did you miss Ulf’s wiring systems? The last day of the TVC started with a final scene of the invasion, two balloons in a new room, with beautiful light, mirrors and a dolly hunted by these balloons. Setting up new wires for pulling the balloons They had to be sure...

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Hands on with the new Planar 50mm f/1.4 FE and 70-200 f/2.8 GM lens
Jul14

Hands on with the new Planar 50mm f/1.4 FE and 70-200 f/2.8 GM lens

July, 11th 2016 – I’ve attended in Berlin the launch of the 21st FE lens on the market. 21st lens in a 3 year interval, something I wouldn’t think to be possible when Sony have launched it’s mirrorless full frame camera system, the Alpha 7 series. Versiunea in limba Romana – click aici! Together with Zeiss (they’ve hit 20 years milestone of collaboration), Sony has launched the new┬áPlanar T* FE 50mm...

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10 minutes with Sony 70-300 FE
May03

10 minutes with Sony 70-300 FE

That’s it. I got the Sony 70-300 FE lens (check price) from the camera store to test on a A7S II but I didn’t want to play with it inside. So a clerk accompanied me outside for 10 minutes. Man this lens is big! And heavy. But it’s a G lens and since the A mount 70-300mm was a long time favourite of mine, the new one┬ámight find room very soon in my bag. So, the only thing that came to my mind was to shoot this lens at...

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Review Sigma 30 F1.4 DC DN Contemporary
May03

Review Sigma 30 F1.4 DC DN Contemporary

Being the first 1.4 from Sigma for the E-mount Sony system, this lens was long expected. APS-C mirrorless users must have a big smile on their faces, now that the new Sigma 30mm F1.4 DC DN Contemporary hit the shelves at a price more than accessible (check price and availability here). The 30-35mm focal range is very crowded on the E mount, no less than 10 fixed focal lens being available, without taking into consideration the zooms...

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Sony 85mm f 1.4 G Master lens hands on
Feb17

Sony 85mm f 1.4 G Master lens hands on

Testing the┬áSony 85mm f 1.4 G Master lens It’s difficult to call it a real test, but more a 2h hands on at an event I’ve attended last week in Amsterdam, where Sony held the launch event of the new Sony A6300 (see the hands on) camera and the 3 G Master lenses. In this short article I’ll write about the Sony 85mm f 1.4, a lens I’ve waited so much, and I got a feeling┬áI┬áwasn’t┬áthe only one. I’ve...

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